Cadillac will become the leading electric vehicle brand of General Motors, the company announced on Friday. The first model will feature GM's all-new battery electric vehicle architecture, which will underpin a "family of profitable EVs," the automaker said in press release.
The move to make Cadillac the face of its push into an electric future makes sense: the luxury brand needed an improved identity, and GM wasn't going to pin all of its hopes on the slow-selling Chevy Bolt. GM sold 18,019 all-electric Chevy Bolts, which was down more than 20 percent compared to 2017.
That said, GM is lagging behind its competitors in the luxury EV market. In recent months, Audi,...
